GTA 4 article

Production

- The series originated with the first game, simply titled Grand Theft Auto released on console such as the PS one and other consoles of that era
- The first game didn't have fully interactive and immersive worlds, which appeared in GTA3
- The development of the games and their ability to construct a greater sense of a fully rounded game world and immersive playing environment.

Distribution

- Originally for PlayStation but converted to other platforms
- released on April 29th 2008 - first for the game franchise
- Since Sept 2007, Sony and microsoft have been slashing the price of their consoles

Marketing

- In Summer 2008, there were Billboards posters everywhere and it has been on cover of nearly all the video games magazines
- It has been advertised in newspapers in both gaming and non-gaming press.
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Consumption

- Consumers can play on Xbox and PS3
- achieved similar status to that of top of the range TV hits
On the day of release
- established itself as a must game within the first 24 hours of release