Production
- The series originated with the first game, simply titled Grand Theft Auto released on console such as the PS one and other consoles of that era
- The first game didn't have fully interactive and immersive worlds, which appeared in GTA3
- The development of the games and their ability to construct a greater sense of a fully rounded game world and immersive playing environment.
Distribution
- Originally for PlayStation but converted to other platforms
- released on April 29th 2008 - first for the game franchise
- Since Sept 2007, Sony and microsoft have been slashing the price of their consoles
Marketing
- In Summer 2008, there were Billboards posters everywhere and it has been on cover of nearly all the video games magazines
- It has been advertised in newspapers in both gaming and non-gaming press.
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Consumption
- Consumers can play on Xbox and PS3
- achieved similar status to that of top of the range TV hits
On the day of release
- established itself as a must game within the first 24 hours of release
Showing posts with label Bronte. Show all posts
Showing posts with label Bronte. Show all posts
Monday, 10 May 2010
PlayStation 3
What can you do?
- Exchange text, audio and video messages with friends and family
- stay on top of your contacts
- You get a globally unique online ID
- Multiplayer games
- enter regular tournaments and competitions
- create and share content with other PlayStation Network users
- Go online using the PS3 and PSP system's in-built Internet browser
Are the features as good?
The Xbox live and playstation 3 are equal in terms of quality and the features available to use.
Is it interactive?
Yes, there are motion senses in the controllers, so you can tilt controller.
Why is it free?
Because the PlayStation 3 console is more expensive than the Xbox to buy initially, because the PS3 has more built in features with the price being quite expensive, the features that are included are better than the Xbox, which is cheaper.
- Exchange text, audio and video messages with friends and family
- stay on top of your contacts
- You get a globally unique online ID
- Multiplayer games
- enter regular tournaments and competitions
- create and share content with other PlayStation Network users
- Go online using the PS3 and PSP system's in-built Internet browser
Are the features as good?
The Xbox live and playstation 3 are equal in terms of quality and the features available to use.
Is it interactive?
Yes, there are motion senses in the controllers, so you can tilt controller.
Why is it free?
Because the PlayStation 3 console is more expensive than the Xbox to buy initially, because the PS3 has more built in features with the price being quite expensive, the features that are included are better than the Xbox, which is cheaper.
Friday, 7 May 2010
5 Advantages of OnLive:
- It narrows down the games industry structure, so it gets to consumers quicker
- You can try the games before you buy them, so you aren't dedicated to buying the game
- appeals to middle-class people because it would allow them to play games on their computer or TV without having to buy the gaming system
-It will avoid the next-generation console war altogether and doing everything online is more environmentally friendly as no packaging etc
-It will be able to upgrade the its graphics engine to next-generation games without actually having to purchase any new hardware.
5 Disadvantages of OnLive:
- You have to pay a monthly subscription including game prices- more expensive than buying a console
- It could mean losing the ability to buy or sell certain titles
- The cut down in the production structure means a restriction in employment in the industry
- online Technology is more likely to have regular connection problems
- It narrows down the games industry structure, so it gets to consumers quicker
- You can try the games before you buy them, so you aren't dedicated to buying the game
- appeals to middle-class people because it would allow them to play games on their computer or TV without having to buy the gaming system
-It will avoid the next-generation console war altogether and doing everything online is more environmentally friendly as no packaging etc
-It will be able to upgrade the its graphics engine to next-generation games without actually having to purchase any new hardware.
5 Disadvantages of OnLive:
- You have to pay a monthly subscription including game prices- more expensive than buying a console
- It could mean losing the ability to buy or sell certain titles
- The cut down in the production structure means a restriction in employment in the industry
- online Technology is more likely to have regular connection problems
Wednesday, 5 May 2010
Case study - Spyro
Target audience: 1998-2005 (Old series): Males and females, young children from age 3+, one player game
2006-2008 (New series): Males and females, children aged 7+, one or two player game
2006-2008 (New series): Males and females, children aged 7+, one or two player game
The main protagonist character, Spyro is portrayed in a way that appeals to a female target audience because of his appearance being purple, friendly and courageous.
Genre: Adventure/Fantasy
Production
The first game was a huge succcess and after 3 games on the original PlayStation, the rights were sold to Universal Interactive studios, so now they own the rights to Spyro. This is an example of Media Ownership. The success of the series led to a total of 13 games
The first game was a huge succcess and after 3 games on the original PlayStation, the rights were sold to Universal Interactive studios, so now they own the rights to Spyro. This is an example of Media Ownership. The success of the series led to a total of 13 games
OLD
Developer: Insominiac Games (an independent games developer with studios in Burbank, California, this means they are a second and third party game producer)
Publisher: Sony Computer entertainment incorporated
Developer: Insominiac Games (an independent games developer with studios in Burbank, California, this means they are a second and third party game producer)
Publisher: Sony Computer entertainment incorporated
Development - Making of Character
Idea of dragon was introduced by artist, Craig Stitt and Alex Hasting developed the 3D panoramic engine containing some of the first level of detail renderers used on the PlayStation
Spyro was initially going to be green but developers thought it would be a bad idea as he'd blend in with the grass areas, so they changed him to purple. This could show the lack colour ranges and basicness of this era of gaming.
MUSIC - Steward Copeland, the drummer of the band The Police composed the soundtracks for the first four Spyro games. It was original and portrayed the fantasy style themes well.NEW
Developer: Estranges Libellules
Publisher: Activision
Celebrity voice: Previous Spyro games did not use celebrity voices but in 2006 the series went through a reboot with the release of The legend of Spyro: A New Beginning. Spyro was then voiced by 'The Lord of the Rings' star Eilijah Wood.
'The Lord of the Rings' movie and 'Spyro' attract similar types of audiences because of the focus on the fantasy theme which made the second series of Spyro more successful. This could be an example of Synergy using Elijah's voice to create a larger impact with 'Spyro' using Wood's success from 'The Lord of the Rings'.In 2007, it was announced that the film rights for Spyro the Dragon was purchased by 'The Animation Picture Company'. However in early 2010, Daniel Altiere announced that the film was cancelled.
MUSIC - Rebecca Kneubuhl and Gabriel Mann composed and put together many of the pieces of 'The Legend of Spyro' trilogy.
1998 - 2005 - was a platform game that placed player as Spyro, the task was to free Spryo's fellow dragons from the crystal prisons.
2006 - 2008 - The game starts from scratch and has nothing to do with the previous series.Marketing
Advert for 2006 release:
- focuses on fantasy setting
- introduces old and new characters
- Explains the storyline and challenge of the game
- Music conveys magical/fantasy theme
- use of colour is bright and cheerful
- graphics on advert doesn't match the graphics of the game - advert has finer detail
The game has a website displaying information about the characters, storyline and has games and activities. It also has a link for consumers to go on to to buy the games online.
http://lair.spyrothedragon.com/uk/
As Spyro became more popular, it became available for fans of Spyro to buy merchandises online such as soft toys, key rings etc, these products are appealing to young children that Spyro is aimed at.
Distribution
How or where can you buy Spyro?
On Spyro's official website it has a link called' Where to buy' and it has hyperlinks to several companies that sell the games.
Are there any other ad ons?
No, just one game unlike Sims where you have the initial game and then expansion packs such as Makin' Magic.
Is it available purely on download?
Jess checked on her PlayStation Network and it is not available for download straight to your PlayStation hard drive from the online shop. We are going to assume it is also not available from Xbox Marketplace either.
On Spyro's official website it has a link called' Where to buy' and it has hyperlinks to several companies that sell the games.
Are there any other ad ons?
No, just one game unlike Sims where you have the initial game and then expansion packs such as Makin' Magic.
Is it available purely on download?
Jess checked on her PlayStation Network and it is not available for download straight to your PlayStation hard drive from the online shop. We are going to assume it is also not available from Xbox Marketplace either.
How much does it cost?
Spyro can range from £8.89-£32.29 on GAME.co.uk depending on the platform and recentness of release. However, almost all Spryo games are out of stock. This could suggest after 10 years+ the developers have stopped manufacturing many Spyro games.
Are there any promotions?
We aren't aware of any promotions or Spyro being sponsored by any known company.Are there any promotions?
Consumption
Consumer can play the latest Spyro game 'The Legend of Spyro: Dawn of the Dragon' on:
- PlayStation 2
- PlayStation 3
- Xbox 360
- Wii
- Mobiles
- PlayStation Network
- Xbox Live
Monday, 26 April 2010
Red dead Revolver:
It is aimed at males in their early 20s or late teens. The appeal of this game is that it includes a lot of violence and fighting as it isn't acceptable in real life. We think that this game is successful because it is challenging and it has a storyline to make it more interesting. However, it is controversial as it includes violence and promotes weapons.
Man hunt:
It is aimed at males in their early 20s or late teens. The appeal of this game is the use of violence, it is fairly challenging, however the fighting makes this game controversial as people copy the violence and put it into real life situations.
Table tennis:
this has more of a wide audience. it can be played by families and couples of all ages and genders. it is appealing because of this range of audience, players can change their characters to male or female characters. We think it is successful because it is different to the majority genre of games such as violent games such as GTA, and it makes people come together to play a game instead of the 'sit on my own' game.
Midnight Club LA
This game specialised as being a car game, similar to something such as need for speed underground. You cannot get out of the car, therefore it restricts the gamer from being violent. It is aimed at teenagers, mainly for boys as it is a 'car' game. this allows the players to play the game in order to get to the top of the hierarchy in the game with the best cars.
Grand Theft Auto: Vice City
It is aimed at males in theie arly 20s. It is appealing as it has lots of violence and their are cheats available. We think it is successful as it is challenging and has a storyline. This game is controversial because of the violence and graphical content.
Bully:
It is aimed at males, 15 + and late teens. It is appealing as it has a story and the target audience can relate to it as it is in setting that they can relate to. It can be see as controversial as it is not like a real school because of the display of bullying
It is aimed at males in their early 20s or late teens. The appeal of this game is that it includes a lot of violence and fighting as it isn't acceptable in real life. We think that this game is successful because it is challenging and it has a storyline to make it more interesting. However, it is controversial as it includes violence and promotes weapons.
Man hunt:
It is aimed at males in their early 20s or late teens. The appeal of this game is the use of violence, it is fairly challenging, however the fighting makes this game controversial as people copy the violence and put it into real life situations.
Table tennis:
this has more of a wide audience. it can be played by families and couples of all ages and genders. it is appealing because of this range of audience, players can change their characters to male or female characters. We think it is successful because it is different to the majority genre of games such as violent games such as GTA, and it makes people come together to play a game instead of the 'sit on my own' game.
Midnight Club LA
This game specialised as being a car game, similar to something such as need for speed underground. You cannot get out of the car, therefore it restricts the gamer from being violent. It is aimed at teenagers, mainly for boys as it is a 'car' game. this allows the players to play the game in order to get to the top of the hierarchy in the game with the best cars.
Grand Theft Auto: Vice City
It is aimed at males in theie arly 20s. It is appealing as it has lots of violence and their are cheats available. We think it is successful as it is challenging and has a storyline. This game is controversial because of the violence and graphical content.
Bully:
It is aimed at males, 15 + and late teens. It is appealing as it has a story and the target audience can relate to it as it is in setting that they can relate to. It can be see as controversial as it is not like a real school because of the display of bullying
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