Target audience: 1998-2005 (Old series): Males and females, young children from age 3+, one player game
2006-2008 (New series): Males and females, children aged 7+, one or two player game
2006-2008 (New series): Males and females, children aged 7+, one or two player game
The main protagonist character, Spyro is portrayed in a way that appeals to a female target audience because of his appearance being purple, friendly and courageous.
Genre: Adventure/Fantasy
Production
The first game was a huge succcess and after 3 games on the original PlayStation, the rights were sold to Universal Interactive studios, so now they own the rights to Spyro. This is an example of Media Ownership. The success of the series led to a total of 13 games
The first game was a huge succcess and after 3 games on the original PlayStation, the rights were sold to Universal Interactive studios, so now they own the rights to Spyro. This is an example of Media Ownership. The success of the series led to a total of 13 games
OLD
Developer: Insominiac Games (an independent games developer with studios in Burbank, California, this means they are a second and third party game producer)
Publisher: Sony Computer entertainment incorporated
Developer: Insominiac Games (an independent games developer with studios in Burbank, California, this means they are a second and third party game producer)
Publisher: Sony Computer entertainment incorporated
Development - Making of Character
Idea of dragon was introduced by artist, Craig Stitt and Alex Hasting developed the 3D panoramic engine containing some of the first level of detail renderers used on the PlayStation
Spyro was initially going to be green but developers thought it would be a bad idea as he'd blend in with the grass areas, so they changed him to purple. This could show the lack colour ranges and basicness of this era of gaming.
MUSIC - Steward Copeland, the drummer of the band The Police composed the soundtracks for the first four Spyro games. It was original and portrayed the fantasy style themes well.NEW
Developer: Estranges Libellules
Publisher: Activision
Celebrity voice: Previous Spyro games did not use celebrity voices but in 2006 the series went through a reboot with the release of The legend of Spyro: A New Beginning. Spyro was then voiced by 'The Lord of the Rings' star Eilijah Wood.
'The Lord of the Rings' movie and 'Spyro' attract similar types of audiences because of the focus on the fantasy theme which made the second series of Spyro more successful. This could be an example of Synergy using Elijah's voice to create a larger impact with 'Spyro' using Wood's success from 'The Lord of the Rings'.In 2007, it was announced that the film rights for Spyro the Dragon was purchased by 'The Animation Picture Company'. However in early 2010, Daniel Altiere announced that the film was cancelled.
MUSIC - Rebecca Kneubuhl and Gabriel Mann composed and put together many of the pieces of 'The Legend of Spyro' trilogy.
1998 - 2005 - was a platform game that placed player as Spyro, the task was to free Spryo's fellow dragons from the crystal prisons.
2006 - 2008 - The game starts from scratch and has nothing to do with the previous series.Marketing
Advert for 2006 release:
- focuses on fantasy setting
- introduces old and new characters
- Explains the storyline and challenge of the game
- Music conveys magical/fantasy theme
- use of colour is bright and cheerful
- graphics on advert doesn't match the graphics of the game - advert has finer detail
The game has a website displaying information about the characters, storyline and has games and activities. It also has a link for consumers to go on to to buy the games online.
http://lair.spyrothedragon.com/uk/
As Spyro became more popular, it became available for fans of Spyro to buy merchandises online such as soft toys, key rings etc, these products are appealing to young children that Spyro is aimed at.
Distribution
How or where can you buy Spyro?
On Spyro's official website it has a link called' Where to buy' and it has hyperlinks to several companies that sell the games.
Are there any other ad ons?
No, just one game unlike Sims where you have the initial game and then expansion packs such as Makin' Magic.
Is it available purely on download?
Jess checked on her PlayStation Network and it is not available for download straight to your PlayStation hard drive from the online shop. We are going to assume it is also not available from Xbox Marketplace either.
On Spyro's official website it has a link called' Where to buy' and it has hyperlinks to several companies that sell the games.
Are there any other ad ons?
No, just one game unlike Sims where you have the initial game and then expansion packs such as Makin' Magic.
Is it available purely on download?
Jess checked on her PlayStation Network and it is not available for download straight to your PlayStation hard drive from the online shop. We are going to assume it is also not available from Xbox Marketplace either.
How much does it cost?
Spyro can range from £8.89-£32.29 on GAME.co.uk depending on the platform and recentness of release. However, almost all Spryo games are out of stock. This could suggest after 10 years+ the developers have stopped manufacturing many Spyro games.
Are there any promotions?
We aren't aware of any promotions or Spyro being sponsored by any known company.Are there any promotions?
Consumption
Consumer can play the latest Spyro game 'The Legend of Spyro: Dawn of the Dragon' on:
- PlayStation 2
- PlayStation 3
- Xbox 360
- Wii
- Mobiles
- PlayStation Network
- Xbox Live
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