gta 4 factors

Production:

1. The famous gta series is now just over ten years old.
2. created huge controversy world wide
3. virtual world created for uses to live a virtual life

Distribution:

1. playstation and the gta name have always been linked
2. no idea on how gta will effect console sales
3. dual release date marks the end of gta and sonys deal of gta being on playstation first

Marketing:

1. early summer 2008 gta is unmissable as it's all over billboards,buses
2. observer newspaper dedicated a double page to see if its classed as a work of art
3. on cover of almost every video game magazine

Consumption:

1. within 24 hours it achieved a must play game statues
2. with in a few days fan blogs were being used
   
3. discussions of tactics appeared on blogs and forums