Key Terms

Synergy = Two different agents which combine their abilities in order to produce a bigger and better game
Developers = makes the game (has the software)
Publisher = Have the money available to support the developers in making disc and packaging
Distributor = Sends the copies of the games to the shops
Manufacturer = Makes the consoles
1st Party Game = A game made by the makers of a consoe for that console
2nd Party Game = A game made by an independent company but for one individual console
3rd Party Game = Made by an independent company for a variety consoles
Vertically Integrated = develop, publish and distribute the game (e.g. Rockstar)

FIFA Case Study

Fifa 10 case study

View more presentations from andrewoli.

gta 4 factors

Production:

1. The famous gta series is now just over ten years old.
2. created huge controversy world wide
3. virtual world created for uses to live a virtual life

Distribution:

1. playstation and the gta name have always been linked
2. no idea on how gta will effect console sales
3. dual release date marks the end of gta and sonys deal of gta being on playstation first

Marketing:

1. early summer 2008 gta is unmissable as it's all over billboards,buses
2. observer newspaper dedicated a double page to see if its classed as a work of art
3. on cover of almost every video game magazine

Consumption:

1. within 24 hours it achieved a must play game statues
2. with in a few days fan blogs were being used
   
3. discussions of tactics appeared on blogs and forums
   

playstation network

contains unique gamer name and an avatar like Xbox live.
Trophies are collected on certain games for completing objectives which can be compared to
friends on the friends list.

the playstation store includes down loadable content full games hd movies game trailers and multiplayer demos.

Friends list can exchange text audio and video massages.

built in internet so people can browse the internet. people can also download themes for the playstation using the internet straight onto the hard drive.

Playstation home means people can create avatars and hang out with friends in a real world situation. this includes playing bowling and decorating your house and going round each ohers homes.

the online includes multiplayer games, ability to enter tournaments and competitions.

Advantages/Disadvantages of Onlive

Advantages
-A modest £10 a month
-Compatible with any broadband connection
-Games run instantly
-Multiplayer action is bigger than any other console
-Only have to pay for the game once, and can play it over and over
-Data saved elsewhere, so keeps your hard drive free

Disadvantages
-Microsoft have withheld some of their games, e.g Halo
-If Onlive go under, All of the users' games will too
-Have to live in 1,000 mile radius to receive high quality gameplay
-

Rockstar games Analysis

There were six Rockstar games which we played and analysed:

1) Table Tennis
2) Midnight Club
3) GTA vice city
4) Canis Canem Edit
5) Red dead revolver
6) Manhunt

Who are each of the games aimed at?

Table Tennis - Families, young children, table tennis fans
Midnight Club - Males, younger generations, racing fans
GTA vice city - Adults/ late teens, convict wanabees
Canis Canem Edit - Teens, school children, school bullies
Red dead revolver - wild west fans, gun fanatics
Manhunt - adults, fighting fans

What is the appeal of each game?

Table tennis - You can play table tennis like a pro without having to move a muscle
Midnight club - You can drive like a maniac and race other cars from the comfort of your home
GTA Vice City - Fantasy situation of being a high rolling criminal without consequences
Canis Canem Edit - Every school child can become a stereotypical bully in this game
Red dead revolver - Fantasy of wild west period, can play the role of a cowboy
Man hunt - Violence with no consequence

By playing the games, why do you think Rockstar games have been so successful?

Firstly rockstar are a well known company for their exciting games, each of their games appeals to a different audience so generally their company is known by all gamers. Each of there games can take a storyline and turn it into a fantasy world of gaming which is a thrilling experience for the consumer playing the game.

What are the controversy aspects of each game?

Table Tennis - Not as realistic as it could be
Midnight Club - Encourages people to drive dangerously
GTA vice city - Unjustified violence, gun crime, drug trafficking, nudity
Canis Canem Edit - Not a good influence to school children
Red dead revolver - Not a historically accurate representation of the wild west
Manhunt - Extreme unjustified violence